The commonly accepted statistic is that two-thirds of most products’ features don’t get used by 80% of their customers, at least if you go by data from Pendo.
Are we afraid the product with limited features are not robust enough? I'm guilty as a consumer of buying full featured products but using a couple. I continually see financial products with so many options I forget what the problem it's designed to solve is. I just started streamlining my offering!
It's a challenge especially for larger enterprise products where there are multiple stakeholders. The trick becomes great design and presentation, and making sure the most valuable features are front and center.
Are we afraid the product with limited features are not robust enough? I'm guilty as a consumer of buying full featured products but using a couple. I continually see financial products with so many options I forget what the problem it's designed to solve is. I just started streamlining my offering!
It's a challenge especially for larger enterprise products where there are multiple stakeholders. The trick becomes great design and presentation, and making sure the most valuable features are front and center.