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Founders that are new to selling should not take an objection as a "no" right out of the gate. Think of an objection as a request for information. When you get an objection you have an opportunity at that moment to provide service to your buyer/prospect by offering information (ideally you'll be able to help them see something they aren't seeing, that they need to see). There is an old saying among sales pros - "if they aren't objecting, you aren't selling". So don't panic when you hear "no". Since a "no" is a request for information, and it's only the people that are not interested in your offering who don't request information, objections are a good thing. For myself, as a long-time seller, I'm a lot more concerned with not getting objections than with getting objections.

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