How to Have Effective Sales Conversations After You Launch
shegun.substack.com
As discussed in the prior post, you should spend 70-80% of your time on sales and marketing post-product launch. This means that you will spend significantly less time on customer discovery. For many founders, this requires a mental shift – you’re used to conducting conversations with one goal, discovery, and now you need to tailor your conversations around a new goal, selling. Let’s explore how to navigate that shift.
Many founders are not confident selling because they aren’t confident in what they’re selling. You have to believe in your product to succeed. This surprised me. I would expect a founder to be emotionally attached and over confident of their product -- " I think this is great so you should too"
Many founders are not confident selling because they aren’t confident in what they’re selling. You have to believe in your product to succeed. This surprised me. I would expect a founder to be emotionally attached and over confident of their product -- " I think this is great so you should too"