Just as friction leads to a lack of momentum with physical motion, a similar law of motion exists in startup growth. Our job, especially before significant momentum picks up, is to remove as much friction as possible from the customer journey and transfer friction points in the buying process from the customer to you. You’ve probably heard the Paul Graham phrase, “do things that don’t scale.” This is how you put it into practice. We’ve all heard the story of the early Airbnb days when the founders realized that taking pictures of Airbnb residences was a friction point, and they took on the photography task internally.
Thanks for sharing this. Apart from process analysis to find friction points, I have found that using links or tools like LogRocket (for front end monitoring) can help identify bottlenecks
Thanks for sharing this. Apart from process analysis to find friction points, I have found that using links or tools like LogRocket (for front end monitoring) can help identify bottlenecks