The Tuesday Roundup
Today, I’ll be sharing more resources about avoiding the busyness trap and focusing on sales and marketing.
If you’re tempted to prioritize developing new product features over sales and marketing, this article from Close will remind you that your product won’t sell itself, no matter how great it is. It can be a hard pill to swallow, but your features will produce little growth if you’re not getting out there and selling.
“Your product may have a hundred features, but it only takes one of them to get someone to buy. Find out which one that is.”
I can’t overstate how important it is to start selling post-MVP launch, even if you’re hesitant. Not only will it be crucial to your early growth, you will learn essential lessons that will help find product market fit. Even if you eventually bring on a sales team, this SaaStr article reminds you that you need to have sold your product yourself to lead them well.
“The bottom line is, if you understand how a B2B sales organization really works, I think you can grow 20-30% faster as you try to scale, and maybe epically faster (3-5x faster) in the first year or two.
And you won’t make terrible hiring mistakes here that can almost sink the company.”
Just like sales, marketing your product can be daunting. You’ll be faced with an abundance of options – different channels, strategies, and methods will all be vying for your attention. Be sure to take time to zero in on those that will be most effective in customer acquisition. This newsletter is a good guide to kickstarting effective marketing using a helpful metaphor: an engine and its fuel.
Some encouragement from David Cummings for you as you reorient your time to focus on aspects of the business where you’ll face rejection – perseverance pays off.
“Single-mindedness is a critical trait of entrepreneurs. Adversity, ups and downs, and continuous challenges are part of the startup experience. Most people, faced with regular setbacks, give up and move on. Irrational persistence is one of the most distinguishing entrepreneur characteristics.”
Let me know your thoughts on these resources here, on Twitter, or on Instagram.
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I was talking to a Dr. pal. I said, hey missed you working out laterly. Doc says, I've been hanging out at the hospital introducing myself to other doctors, AKA prospecting doctors for his specialty practice. Yep we all sell.
He must be a great salesman he speaks all over the world on his topic.