The Tuesday Roundup
Today, I’m sharing resources to help you start building your content engine.
As you create campaigns, you want to make sure you’re not “doing content for the sake of doing content.” Emily suggested the S.M.A.R.T. framework to set goals that are actionable and drive progress. This article explains S.M.A.R.T. goals and provides some examples specific to marketing.
There are three essential elements of every campaign: interruption, connection, and offer. Alex Hemrozi’s Value Equation will help you build all three elements in a way that compels your customer to take action. Remember that each part of your campaign should have your customer’s story at the center.
Content can take different forms. As you build your engine, consider the way you’ll package your message based on your customer, product, market, etc. You should also experiment with different types of content to see what resonates. Consult this guide to explore what types may be right for you.
After creating your content, the next step in your engine is distribution. There are a number of channels to distribute with. The channel you select should be based on where your ICP spends time. Reach them where they already engage. This guide will take you through all of your options for distribution.
Content distribution is about getting your content in front of your audience — not just any audience. You can’t do this properly if you don’t know where they are and what they like to read.
Looking for more resources to build your content engine? Join the Let’s Build Community to get more insights from me and the HVL team.