The Tuesday Roundup
Today I’m sharing some resources to help you put my answers from last week’s growth engine questions into action.
Have other questions? I’m hosting an AMA for members of my Slack community on June 6.
In the case of campaign management, process is everything. As you develop your process, you need to document. As I said in the newsletter, Extelli is a great tool for quickly and easily capturing processes. This blog from the Extelli team details how you can use it to manage your marketing campaigns.
The HVL team put together this resource to help you nail your ICP. It includes a free template to put it into action today. You can also check out the team’s Growth Formula Guide if you want to deep dive even further.
If you’re looking to improve your sales strategy and close more deals, creating or refining your Ideal Customer Profile (ICP) is a great place to start. By clearly defining your target customer, you can ensure that your sales and marketing efforts are focused on the right audience and ultimately drive more revenue.
In the webinar and Q&A, we discussed how studying your competitors can give you an advantage when choosing channels, crafting campaigns, and making offers. Don’t just copy, but use their experience to see what your customers want and what works in the market. This blog will give some insights into how to use competitor research to propel your growth. It also shares what to do if someone copies *you* – another topic discussed in the Q&A.
Innovation means never wasting time reinventing the wheel.
Someone asked about KPIs to evaluate conversion rates. Tyler, one of our growth marketers, shared these resources for you:
https://recurly.com/research/churn-rate-benchmarks/
https://www.linkedin.com/pulse/freemium-free-trial-conversion-benchmarks-ada-chen-rekhi/
https://www.lennysnewsletter.com/p/the-most-important-bottom-up-saas-69d
I got a question about whether you can build growth channels and funnels for in-person sales. There is no business where you can’t build channels and funnels. This article from Hubspot is a great example of how you can build a trade show strategy much like a digital marketing strategy.
Again, don’t miss the Slack AMA on June 6. Sign up today.